elmirastreetassociates
At Elmira Street, we focus on three key areas: governance, strategic marketing consulting, and investment/advising or, as we like to say, Governance, Guidance and Gold. The common thread across these areas is our ability to provide an objective point of view that goes beyond understanding information to providing insights. Talk to us about your stickiest challenges whether for a limited engagement such as due diligence, or if you need help attacking broader, longer-term needs such as digital transformation and organization design. Our solutions are driven by authenticity, empathy and logic, the key ingredients for effectively addressing the challenging issues of our times.
Find us at our offices in Portland, OR or New York, NY.
Governance
We serve as an independent director on boards providing an objective strategic voice for long-term success. We work within the board as well as directly with CEO’s and company leadership where we leverage over 30 years of operating experience from companies such as Nike, Inc, Clairol, Inc and Bristol-Myers Squibb.
Services
Guidance
Through our Strategic Marketing and Leadership Consultancy, we dive deep with clients large and small to drive marketing strategy, build leadership and offer an objective perspective as a professional mentor and counselor. As a due diligence partner, we bring an insightful consumer-centric perspective to helping clients evaluate potential investments.
Gold
As an advisor and angel investor to emerging brands, we help guide and direct brand strategy for long-term growth. We work directly with CEOs offering access to our networks to find the best resources to help build the business.
Pamela Neferkará
Founder | Principal
An independent board director and a former Nike Vice-President, I am a deeply experienced brand leader with expertise in digital marketing, e-commerce, and physical retail. I’m also a strong coach and mentor of large, diverse, multi-national teams and serve as an investor and advisor across a spectrum of brands.
I live by my mission of opening doors, minds, and hearts to the possibilities of life which is why I make time to inspire, guide, and mentor others. I am here to make the invisible, visible, especially as a woman of color in a corporate setting. I know that my life might represent someone else's dream and I'm determined that for all of us to win, the secrets of success should not be kept secret.
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Julian Duncan
CMO— Houston Rockets, NBA
Pamela is REAL and GENUINE. Class, intelligence, thoughtfulness and depth. She possesses an uncanny ability to SIMPLIFY complex matters and frame them up in actionable ways.
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Melissa Waters
CMO—Upwork; Mentor, Advisor & Mom
Melissa also formerly worked at Instagram, hims & hers, Lyft
The bottom line for me is I often think: “what would Pamela do/say?” and that is the sign of a wise leader.
Articles
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